Long-time readers know this is not a “commercial” blog, and this post is not meant to be an advertisement. Still, I confess: I’ll always have a soft spot in my heart for the Groupe Michelin – my corporate home for the 19 best years of my career in I.T. Yes, it’s a well-managed company (better than anywhere else I ever worked), and yes, they make the best high-performance tires in the world, but there’s more to it. Michelin has one of the longest, most remarkable stories in business history. And you can see some of that history through the particular lens of one of the most interesting museums in central France: L’Aventure Michelin in Clermont-Ferrand.